BMW Finland is part of the international BMW Group, known for manufacturing premium-class automobiles. In the Finnish market, BMW offers a wide range of vehicles representing top-tier performance, innovation, and design. The project of rebranding the BMW Finland lifestyle magazine was a significant step in marketing and maintaining customer relationships. The goal of the project was to create an appealing and current magazine that attracts both existing BMW owners and potential new customers. As the Art Director, I was responsible for developing the creative direction and visual identity, complementing the overall image of the BMW brand in the Finnish market.