BMW Finland
BMW Finland is part of the international BMW Group, known for manufacturing premium-class automobiles. In the Finnish market, BMW offers a wide range of vehicles representing top-tier performance, innovation, and design. The project of rebranding the BMW Finland lifestyle magazine was a significant step in marketing and maintaining customer relationships. The goal of the project was to create an appealing and current magazine that attracts both existing BMW owners and potential new customers. As the Art Director, I was responsible for developing the creative direction and visual identity, complementing the overall image of the BMW brand in the Finnish market.
AGENCY
SEK
Year
2019
Category
Art Direction
BMW Finland
BMW Finland is part of the international BMW Group, known for manufacturing premium-class automobiles. In the Finnish market, BMW offers a wide range of vehicles representing top-tier performance, innovation, and design. The project of rebranding the BMW Finland lifestyle magazine was a significant step in marketing and maintaining customer relationships. The goal of the project was to create an appealing and current magazine that attracts both existing BMW owners and potential new customers. As the Art Director, I was responsible for developing the creative direction and visual identity, complementing the overall image of the BMW brand in the Finnish market.
AGENCY
SEK
Year
2019
Category
Art Direction
BMW Finland
BMW Finland is part of the international BMW Group, known for manufacturing premium-class automobiles. In the Finnish market, BMW offers a wide range of vehicles representing top-tier performance, innovation, and design. The project of rebranding the BMW Finland lifestyle magazine was a significant step in marketing and maintaining customer relationships. The goal of the project was to create an appealing and current magazine that attracts both existing BMW owners and potential new customers. As the Art Director, I was responsible for developing the creative direction and visual identity, complementing the overall image of the BMW brand in the Finnish market.
AGENCY
SEK
Year
2019
Category
Art Direction
BMW Finland
BMW Finland is part of the international BMW Group, known for manufacturing premium-class automobiles. In the Finnish market, BMW offers a wide range of vehicles representing top-tier performance, innovation, and design. The project of rebranding the BMW Finland lifestyle magazine was a significant step in marketing and maintaining customer relationships. The goal of the project was to create an appealing and current magazine that attracts both existing BMW owners and potential new customers. As the Art Director, I was responsible for developing the creative direction and visual identity, complementing the overall image of the BMW brand in the Finnish market.
AGENCY
SEK
Year
2019
Category
Art Direction
Research
Research
For the BMW Finland lifestyle magazine's rebranding, I led the creative direction as the Art Director, overseeing both the visual narrative of the photography and the meticulous layout design. This magazine is tailored exclusively for BMW owners and potential buyers, and our endeavor was to infuse it with a fresh, captivating essence.
For the BMW Finland lifestyle magazine's rebranding, I led the creative direction as the Art Director, overseeing both the visual narrative of the photography and the meticulous layout design. This magazine is tailored exclusively for BMW owners and potential buyers, and our endeavor was to infuse it with a fresh, captivating essence.
Research
For the BMW Finland lifestyle magazine's rebranding, I led the creative direction as the Art Director, overseeing both the visual narrative of the photography and the meticulous layout design. This magazine is tailored exclusively for BMW owners and potential buyers, and our endeavor was to infuse it with a fresh, captivating essence.
Design
Design
Collaborating closely with an exceptionally skilled photographer, our focus was to reimagine the visual identity. We blended neon lights, the allure of BMW vehicles, and an urban backdrop to create a strikingly balanced series of photographs. Renowned singer Paula Vesala graced these images, adding an extra layer of allure to the visuals.
Collaborating closely with an exceptionally skilled photographer, our focus was to reimagine the visual identity. We blended neon lights, the allure of BMW vehicles, and an urban backdrop to create a strikingly balanced series of photographs. Renowned singer Paula Vesala graced these images, adding an extra layer of allure to the visuals.
Design
Collaborating closely with an exceptionally skilled photographer, our focus was to reimagine the visual identity. We blended neon lights, the allure of BMW vehicles, and an urban backdrop to create a strikingly balanced series of photographs. Renowned singer Paula Vesala graced these images, adding an extra layer of allure to the visuals.
More Works More Works
More Works More Works
©2024
GO BACK TO TOP
©2024
GO BACK TO TOP