Vireä Group
Vireä Group is a collective of local veterinary clinics. Rooted in a philosophy of collaborative synergy and decentralized decision-making within each clinic, Vireä Group embodies a customer-centric approach. Our initiative involved formulating a strategy for the brand's core values, which encompassed the development of the name, narrative, and visual identity. Our paramount objective was to craft a brand identity that not only encapsulates its values but also resonates authentically with its audience.
AGENCY
Parcero
Year
2023
Category
Brand Identity
Vireä Group
Vireä Group is a collective of local veterinary clinics. Rooted in a philosophy of collaborative synergy and decentralized decision-making within each clinic, Vireä Group embodies a customer-centric approach. Our initiative involved formulating a strategy for the brand's core values, which encompassed the development of the name, narrative, and visual identity. Our paramount objective was to craft a brand identity that not only encapsulates its values but also resonates authentically with its audience.
AGENCY
Parcero
Year
2023
Category
Brand Identity
Vireä Group
Vireä Group is a collective of local veterinary clinics. Rooted in a philosophy of collaborative synergy and decentralized decision-making within each clinic, Vireä Group embodies a customer-centric approach. Our initiative involved formulating a strategy for the brand's core values, which encompassed the development of the name, narrative, and visual identity. Our paramount objective was to craft a brand identity that not only encapsulates its values but also resonates authentically with its audience.
AGENCY
Parcero
Year
2023
Category
Brand Identity
Vireä Group
Vireä Group is a collective of local veterinary clinics. Rooted in a philosophy of collaborative synergy and decentralized decision-making within each clinic, Vireä Group embodies a customer-centric approach. Our initiative involved formulating a strategy for the brand's core values, which encompassed the development of the name, narrative, and visual identity. Our paramount objective was to craft a brand identity that not only encapsulates its values but also resonates authentically with its audience.
AGENCY
Parcero
Year
2023
Category
Brand Identity
Research
Research
Design was the linchpin of this project. As a designer within the Parcero, my role was pivotal in translating the ethos of Vireä Group into a visual and emotional language. The initial phase commenced with an intensive workshop, where we delved into the essence of the clinic's identity, extracting key elements that would later define its brand.
Design was the linchpin of this project. As a designer within the Parcero, my role was pivotal in translating the ethos of Vireä Group into a visual and emotional language. The initial phase commenced with an intensive workshop, where we delved into the essence of the clinic's identity, extracting key elements that would later define its brand.
Research
Design was the linchpin of this project. As a designer within the Parcero, my role was pivotal in translating the ethos of Vireä Group into a visual and emotional language. The initial phase commenced with an intensive workshop, where we delved into the essence of the clinic's identity, extracting key elements that would later define its brand.
Challenge
Challenge
The challenge lay in distilling the essence of Vireä Group's collaborative model into a visual narrative that encapsulated both unity and individuality. It culminated in the meticulous design of the clinic's website and the creation of a comprehensive brand book.
The challenge lay in distilling the essence of Vireä Group's collaborative model into a visual narrative that encapsulated both unity and individuality. It culminated in the meticulous design of the clinic's website and the creation of a comprehensive brand book.
Challenge
The challenge lay in distilling the essence of Vireä Group's collaborative model into a visual narrative that encapsulated both unity and individuality. It culminated in the meticulous design of the clinic's website and the creation of a comprehensive brand book.
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