Vireä Group is a collective of local veterinary clinics. Rooted in a philosophy of collaborative synergy and decentralized decision-making within each clinic, Vireä Group embodies a customer-centric approach. Our initiative involved formulating a strategy for the brand's core values, which encompassed the development of the name, narrative, and visual identity. Our paramount objective was to craft a brand identity that not only encapsulates its values but also resonates authentically with its audience.