Finnish Surfing Association
Finnish Surfing Association
The Finnish Surfing Association approached me to design the visual identity for the 2024 Finnish Surfing Championships. This annual competition needed a fresh look that would capture the dynamism of surfing and the oceanic environment of the event.
I developed a vibrant, sea-inspired illustration that blended the movement of water with elements symbolizing the energy of surfing. The goal was to create a cohesive and memorable identity that would stand out among competitors and resonate with the audience.
The final outcome aimed to be engaging, dynamic, and timeless, establishing a distinct visual presence that left a lasting impression.
Finnish Surfing Association
Year
2024
Category
Visual Identity
Research
Research
To create a strong and relevant visual identity, I explored various aspects of surf culture, oceanic aesthetics, and sports branding. A key focus was the movement of waves and how it could be visually translated into dynamic graphics. I also studied the energy and fluidity of surfing to ensure the design reflected the sport’s essence. Another important consideration was balancing timelessness with trendiness, creating a fresh yet enduring design that would remain relevant beyond the current competition.
To create a strong and relevant visual identity, I explored various aspects of surf culture, oceanic aesthetics, and sports branding. A key focus was the movement of waves and how it could be visually translated into dynamic graphics. I also studied the energy and fluidity of surfing to ensure the design reflected the sport’s essence. Another important consideration was balancing timelessness with trendiness, creating a fresh yet enduring design that would remain relevant beyond the current competition.
To create a strong and relevant visual identity, I explored various aspects of surf culture, oceanic aesthetics, and sports branding. A key focus was the movement of waves and how it could be visually translated into dynamic graphics. I also studied the energy and fluidity of surfing to ensure the design reflected the sport’s essence. Another important consideration was balancing timelessness with trendiness, creating a fresh yet enduring design that would remain relevant beyond the current competition.
Research
To create a strong and relevant visual identity, I explored various aspects of surf culture, oceanic aesthetics, and sports branding. A key focus was the movement of waves and how it could be visually translated into dynamic graphics. I also studied the energy and fluidity of surfing to ensure the design reflected the sport’s essence. Another important consideration was balancing timelessness with trendiness, creating a fresh yet enduring design that would remain relevant beyond the current competition.
Design
Design
The final visual identity was applied across multiple channels, ensuring a strong and cohesive presence. Animations and still images were created for social media marketing, helping to amplify the event’s reach and engagement. The same design elements extended to the event venue, where signage and banners reinforced the competition's branding in a visually striking way.
Additionally, I designed award plaques that integrated the nautical theme with a competitive aesthetic, creating unique and meaningful keepsakes for the winners. A bold, flowing illustration captured the essence of ocean currents and surfing energy, making the identity instantly recognizable. Through a combination of print and digital materials, the overall design created a seamless and impactful visual experience for competitors and audiences alike.
The final visual identity was applied across multiple channels, ensuring a strong and cohesive presence. Animations and still images were created for social media marketing, helping to amplify the event’s reach and engagement. The same design elements extended to the event venue, where signage and banners reinforced the competition's branding in a visually striking way.
Additionally, I designed award plaques that integrated the nautical theme with a competitive aesthetic, creating unique and meaningful keepsakes for the winners. A bold, flowing illustration captured the essence of ocean currents and surfing energy, making the identity instantly recognizable. Through a combination of print and digital materials, the overall design created a seamless and impactful visual experience for competitors and audiences alike.
The final visual identity was applied across multiple channels, ensuring a strong and cohesive presence. Animations and still images were created for social media marketing, helping to amplify the event’s reach and engagement. The same design elements extended to the event venue, where signage and banners reinforced the competition's branding in a visually striking way.
Additionally, I designed award plaques that integrated the nautical theme with a competitive aesthetic, creating unique and meaningful keepsakes for the winners. A bold, flowing illustration captured the essence of ocean currents and surfing energy, making the identity instantly recognizable. Through a combination of print and digital materials, the overall design created a seamless and impactful visual experience for competitors and audiences alike.
Design
The final visual identity was applied across multiple channels, ensuring a strong and cohesive presence. Animations and still images were created for social media marketing, helping to amplify the event’s reach and engagement. The same design elements extended to the event venue, where signage and banners reinforced the competition's branding in a visually striking way.
Additionally, I designed award plaques that integrated the nautical theme with a competitive aesthetic, creating unique and meaningful keepsakes for the winners. A bold, flowing illustration captured the essence of ocean currents and surfing energy, making the identity instantly recognizable. Through a combination of print and digital materials, the overall design created a seamless and impactful visual experience for competitors and audiences alike.
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©2024
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©2024
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©2024
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©2024
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