Adeona
Canter is now Adeona. The background for the brand renewal was to merge Canter and their renowned software, simultaneously increasing brand awareness and clarifying the brand hierarchy. Adeona is the sole partner unifying fragmented product data, helping teams aiming for smarter business to save time, money, nerves, and the environment.
AGENCY
Parcero
Year
2023
Category
Brand Identity
Adeona
Canter is now Adeona. The background for the brand renewal was to merge Canter and their renowned software, simultaneously increasing brand awareness and clarifying the brand hierarchy. Adeona is the sole partner unifying fragmented product data, helping teams aiming for smarter business to save time, money, nerves, and the environment.
AGENCY
Parcero
Year
2023
Category
Brand Identity
Adeona
Canter is now Adeona. The background for the brand renewal was to merge Canter and their renowned software, simultaneously increasing brand awareness and clarifying the brand hierarchy. Adeona is the sole partner unifying fragmented product data, helping teams aiming for smarter business to save time, money, nerves, and the environment.
AGENCY
Parcero
Year
2023
Category
Brand Identity
Adeona
Canter is now Adeona. The background for the brand renewal was to merge Canter and their renowned software, simultaneously increasing brand awareness and clarifying the brand hierarchy. Adeona is the sole partner unifying fragmented product data, helping teams aiming for smarter business to save time, money, nerves, and the environment.
AGENCY
Parcero
Year
2023
Category
Brand Identity
Research
Research
Adeona PIM is a familiar software among industry experts. The challenge was strong branding for the software, causing the underlying company to recede too much into the background. Through branding efforts, the goal was to create a clear and recognizable visual identity, brand guidelines, form templates, and the look & feel of new websites.
Adeona PIM is a familiar software among industry experts. The challenge was strong branding for the software, causing the underlying company to recede too much into the background. Through branding efforts, the goal was to create a clear and recognizable visual identity, brand guidelines, form templates, and the look & feel of new websites.
Research
Adeona PIM is a familiar software among industry experts. The challenge was strong branding for the software, causing the underlying company to recede too much into the background. Through branding efforts, the goal was to create a clear and recognizable visual identity, brand guidelines, form templates, and the look & feel of new websites.
Design
Design
We developed a distinctive graphic element for Adeona, illustrating a mass of constantly changing data, comprised of scattered and irregular data fragments that Adeona's information management system binds together into clear and manageable entities.
We developed a distinctive graphic element for Adeona, illustrating a mass of constantly changing data, comprised of scattered and irregular data fragments that Adeona's information management system binds together into clear and manageable entities.
Design
We developed a distinctive graphic element for Adeona, illustrating a mass of constantly changing data, comprised of scattered and irregular data fragments that Adeona's information management system binds together into clear and manageable entities.
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