cloetta tupla
Tupla, a reputable chocolate brand, unveiled its latest product innovation: Crispy Puffs. The marketing strategy encompassed creating diverse advertising materials, prominently featuring an animated television commercial adapted for various social media platforms.
AGENCY
parcero
Year
2023
Category
Campaigns
cloetta tupla
Tupla, a reputable chocolate brand, unveiled its latest product innovation: Crispy Puffs. The marketing strategy encompassed creating diverse advertising materials, prominently featuring an animated television commercial adapted for various social media platforms.
AGENCY
parcero
Year
2023
Category
Campaigns
cloetta tupla
Tupla, a reputable chocolate brand, unveiled its latest product innovation: Crispy Puffs. The marketing strategy encompassed creating diverse advertising materials, prominently featuring an animated television commercial adapted for various social media platforms.
AGENCY
parcero
Year
2023
Category
Campaigns
cloetta tupla
Tupla, a reputable chocolate brand, unveiled its latest product innovation: Crispy Puffs. The marketing strategy encompassed creating diverse advertising materials, prominently featuring an animated television commercial adapted for various social media platforms.
AGENCY
parcero
Year
2023
Category
Campaigns
Research
Research
In the contemporary landscape where viewers seamlessly switch between multiple screens, Parcero devised a compelling concept aimed at capturing audience attention amid simultaneous television and mobile phone usage. This innovative strategy, named "Kuuntele tätä", was tailored specifically for Tupla, the newest addition to the chocolate product line, offering crispy chocolate puff candies infused with delightful nougat.
As an integral part of Parcero's creative team, I collaborated closely with my copywriting partner to conceptualize and execute this groundbreaking advertising strategy.
In the contemporary landscape where viewers seamlessly switch between multiple screens, Parcero devised a compelling concept aimed at capturing audience attention amid simultaneous television and mobile phone usage. This innovative strategy, named "Kuuntele tätä", was tailored specifically for Tupla, the newest addition to the chocolate product line, offering crispy chocolate puff candies infused with delightful nougat.
As an integral part of Parcero's creative team, I collaborated closely with my copywriting partner to conceptualize and execute this groundbreaking advertising strategy.
Research
In the contemporary landscape where viewers seamlessly switch between multiple screens, Parcero devised a compelling concept aimed at capturing audience attention amid simultaneous television and mobile phone usage. This innovative strategy, named "Kuuntele tätä", was tailored specifically for Tupla, the newest addition to the chocolate product line, offering crispy chocolate puff candies infused with delightful nougat.
As an integral part of Parcero's creative team, I collaborated closely with my copywriting partner to conceptualize and execute this groundbreaking advertising strategy.
Design
Design
The concept was intricately crafted to resonate on television while effortlessly transitioning to social media platforms like TikTok. Acknowledging the prevalence of mobile phone use during TV viewing, the campaign incorporated captions reminiscent of those commonly found on social media platforms. This approach aimed to ensure accessibility for viewers who watch without sound.
By maintaining a consistent message across diverse platforms, the strategy aimed to enhance viewer engagement. This unified approach not only bolstered brand recognition but also fostered a stronger connection between the audience and the Tupla product. Consequently, it effectively captivated viewers, drawing them into the orbit of the Tupla product and its associated brand.
The concept was intricately crafted to resonate on television while effortlessly transitioning to social media platforms like TikTok. Acknowledging the prevalence of mobile phone use during TV viewing, the campaign incorporated captions reminiscent of those commonly found on social media platforms. This approach aimed to ensure accessibility for viewers who watch without sound.
By maintaining a consistent message across diverse platforms, the strategy aimed to enhance viewer engagement. This unified approach not only bolstered brand recognition but also fostered a stronger connection between the audience and the Tupla product. Consequently, it effectively captivated viewers, drawing them into the orbit of the Tupla product and its associated brand.
Design
The concept was intricately crafted to resonate on television while effortlessly transitioning to social media platforms like TikTok. Acknowledging the prevalence of mobile phone use during TV viewing, the campaign incorporated captions reminiscent of those commonly found on social media platforms. This approach aimed to ensure accessibility for viewers who watch without sound.
By maintaining a consistent message across diverse platforms, the strategy aimed to enhance viewer engagement. This unified approach not only bolstered brand recognition but also fostered a stronger connection between the audience and the Tupla product. Consequently, it effectively captivated viewers, drawing them into the orbit of the Tupla product and its associated brand.
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